Summary
Have you ever dreamed of getting paid to write? In Pen to Profit, our CMO, Luis Berger, will teach you exactly that. This comprehensive program will equip you with the tools and strategies to turn your writing into wealth.
Inside the program, you'll learn how to craft high-converting copy, leverage AI for deeper customer insights, and master the art of persuasion. Throughout the program, Luis dives into essential copywriting principles, explores proven email strategies, and shares valuable advice.
Learn how to turn your words into profit with Pen To Profit, where Luis Burger teaches you how to write persuasive texts that drive action.
Pen to Profit goes beyond the basics. You'll delve into the world of A.I. copywriting, discover powerful copywriting recipes, and learn how to set up effective email marketing campaigns using ActiveCampaign. Finally, Luis takes you through an advertising masterclass, guiding you on crafting winning YouTube and Facebook Ads and writing compelling landing page copy.
Overview
Writing Techniques
High-Convert Copy
A.I. Copywriting
Ad Creation
Landing Pages
Marketing
Email Marketing Funnels
Steps
Strategist

Luis Berger
Luis Berger's career trajectory is a testament to his talent and dedication. He began his journey in marketing as a media buyer for Iman, gaining valuable experience in advertising strategy and execution.
Leveraging this experience and his natural aptitude for communication, Luis eventually rose to the position of Chief Marketing Officer (CMO). In this role, Luis now leads the company's marketing efforts, drawing on his understanding of media buying and his mastery of copywriting to craft compelling messaging that drives results.